At The U, we are redefining what it means to train at a high level. Founded by former Major League athlete Blake Trahan, our facility in Kinder, Louisiana and now our online platform is built to serve athletes of all levels, wherever they are.

We specialize in elite baseball development, but our reach extends to all athletes, from youth to pros, including rodeo athletes and remote clients nationwide. Whether you’re in the weight room, on the field, or training from a different state, our mission stays the same:

build strong, resilient, efficient athletes.

Our approach is holistic combining performance, function, and sustainability. We believe mechanics matter, and that proper training should reduce injury risk while increasing output. Through ongoing assessments, data tracking, and individualized programming, we ensure each athlete isn’t just working hard they’re progressing with purpose.

We train with intention, not just intensity testing, adjusting, and reassessing to make sure our programs work.

Whether you train with us in person or remotely, you’re not just another name on a schedule, you’re part of a system built to build better athletes, healthier adults, and long-term results.

This is The U. And this is about YOU.